It has been a year since the Internet Corporation for Assigned Names and Numbers(ICANN)approved a measure allowing businesses to apply for any top-level domain they can think of. So instead of the standard .com, .net, .org or .uk domain names, businesses would now be allowed to come up with their own domain suffix such as .soap or .cars, or whatever whaky suffix they can come-up with. There were articles claiming that this measure would open a Pandora's Box of new top level domains(TLD). Some have expressed concern that the confusions could result in preying of consumers by scammers or via cybersquatting. It seems the cost of applying and registering a suffix has deterred businesses from pursuing this. The ICANN says it will cost between $100,000 to $500,000 to register a new suffix. So far there has not been an explosion of applications, or maybe we just do not know. For now, we are just .waiting!
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