Art Gets Attention

We were driving on our way home I-75 north and passing through Lexington, Kentucky when I saw this trailer being pulled. It's intense artwork caught my attention and made me follow it for awhile to figure out what it was about.

Well it was about a company that customizes motorcycles but more importantly it did what it was supposed to do- catch ones attention and at the same time promote its website.

Good job www.ledsledcustoms.com. on your newly launched website.

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Drive Daily Visits

A friend recently shared his blog to me today. It had awesome historical information but it struck me as as having a load of information to read in one sitting. Most internet surfers have a very short attention span, and get their information based on visual cues. If subjected to multiple paragraphs and voluminous information with small fonts and sparce visual aids, it automatically programs the reader to move on unless they are fully invested into the subject matter.

It is more helpful to break down the information small snips of daily blogs. It gives the website or blog a sense of daily freshness, and allows for more frequent visitors. Is it not the goal to drive more traffic into your website?

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